In a limited circulation email, Hill Country Honda is offering $1,000 more for vehicle trade-ins. The email also included a special on Full Synthetic Oil Changes and Tire Rotations.
Be in the know subscribe to the email blast here.
Author: Aaron Garcia
Aaron Garcia is the Brand Director at Hill Country Honda. He has been a proud Honda owner since 2009 and a member of the Hill Country Honda team since opening in early 2018. Opinions expressed are solely my own and do not represent the views or opinions of my employer.
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Team Honda Week of Service Postponed
The COVID-19 global crisis has disrupted our business and daily lives. Official word has just been received that our annual Team Honda Week of Service, a week where all Honda dealerships are encouraged to participate in community service, has been postponed.
Community service is typically done in person, which conflicts with the national need to practice social distancing. However, when the need for social distancing is lifted, Honda will reschedule Team Honda Week of Service.
In San Antonio, Texas, Fiesta also had to be postponed. Fiesta is a local San Antonio holiday that spans over two weeks. Most local holidays in San Antonio are celebrated in the first half of a calendar year, whereas most significant national holidays are celebrated toward the end of the year. These would include the Fourth of July, Halloween, Thanksgiving, Black Friday, Christmas, and if you include New Year’s Eve.
These are events many of us look forward to and are very sad to be missing out on at present. However, we intend to participate in all these events belatedly. Especially, Team Honda Week of Service and Fiesta for San Antonio!
We understand that these are challenging times. Hill Country Honda wants to thank those who are the front lines of keeping our community together. First responders, healthcare professionals, grocers, and employees of essential businesses, we appreciate you!
As a token of our appreciation, we would like to extend to you a $500 bonus on the purchase of a new vehicle.
Hill Country Honda remains fully operational for all regular business as we are classified as an essential business related to transportation.
In our Sales Department, we have expanded convenience with:
- Home or office test drives
- Online purchasing capabilities
- 90-day first payment options
- Vehicle delivery
In our Service and Parts Departments, we offer:
- Concierge pick-up
- Concierge delivery of your vehicle
- Mobile pay available
Store hours have changed slightly, but we continue to offer Saturday service in addition to sales at our dealership. The Sales Department will be open Monday through Saturday from 9 AM to 7 PM. The Service Department will be open Monday through Saturday from 7 AM to 5 PM. These changes took effect Thursday, March 19, 2020, and will remain until further notice, to allow us the appropriate time to sanitize the building.
We appreciate your understanding as we take on this novel international challenge to protect you and our team.
To keep everyone safe while expanding convenience to customers, Hill Country Honda’s Service Department now offers vehicle pick up and drop off at the customer’s home.
A member of our Service Department will sanitize and pick up your vehicle and complete maintenance at our dealership. Afterward, your vehicle will be dropped off and sanitized. Customers can have service completed without leaving their homes.
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2020 Honda Civic Trim Comparison
Car and Driver rated the 2020 Honda Civic 5 out of 5 stars in their review. As someone who personally owns a recent Honda Civic, I can tell you that all the great things they had to say about the Civic are right.
The 2020 Honda Civic is sporty with its optional turbocharged engine. Apple CarPlay, Android Auto, Push to Start, Remote Start, Incredible Fuel Economy, Stellar Safety Ratings, and Proven Honda Reliability, are among some of the reasons I am a Honda customer.
So if the choice to purchase a Honda is clear, and the Civic has caught your eye, there is only two more choices to make. Which trim and what color?
The Honda Civic Trims are the following. I will highlight the major differences between them. I could show you a long list of features, but that becomes overwhelming. So, let’s just focus on what you might care most about.
2020 Honda Civic LX
All 2020 Honda Civic trims now include Honda Sensing. The inclusion of Honda Sensing is a big deal as it adds several intelligent safety features to your vehicle. This feature alone is enough to consider the Honda Civic LX over any other competition.
Honda Sensing
Honda Sensing is an elusive intelligent suite of safety and driver-assistive technologies designed to alert you to things you might miss while driving. These include Collision Mitigation Braking System (CMBS), Road Departure Mitigation System (RDM), Adaptive Crusie Control (ACC), and Lane Keeping Assist System (LKAS).
Collision Mitigation Braking System (CMBS) applies brake pressure when an unavoidable collision is determined.
Road Departure Mitigation System (RDM) adjusts steering and braking if you cross detected lanes without signaling.
Adaptive Cruise Control (ACC) maintains a set following interval behind detected vehicles.
Lane Keeping Assist System (LKAS) adjusts steering to help you keep centered in a detected lane.
158-Horsepower Engine
The Civic Sedan offers a standard 158-horsepower, 2.0-liter naturally aspirated engine that helped it receive a 38-mpg highway rating from the EPA, proving normal is anything but boring.
Backup Camera
The Civic Sedan comes standard with a multi-angle rearview camera that allows you to choose from three different angles—normal, top-down and wide—to get a better view of what’s behind you when you’re backing up.
Bluetooth Radio
Bluetooth® streaming audio lets you stream your favorite music on the go from your compatible Bluetooth® enabled device.
2020 Honda Civic Sport
Available in CVT with Paddle Shifters
Take control of the CVT transmission’s shift points with dual-mode paddle shifters. Downshift for some extra passing power or shift up on the open highway, all without taking your hands off the wheel.
Apple CarPlay
Apple CarPlay® is the best way to tap into your iPhone® in your Civic Sedan. Seamlessly access everything through the built-in Display Audio touch-screen, including directions, text messages and your music library.
Android Auto
Use your Android™ phone easily in Civic Sedan with Android Auto™. Seamlessly access everything through the built-in Display Audio Touch-Screen, including directions, text messages and your music library.
Leather-Wrapped Steering Wheel and Shift Knob
Get a comfortable grip and take control of the Civic Sedan with the stylish leather-wrapped steering wheel and shift knob.
2020 Honda Civic EX
174-hp 1.5 Liter Turbocharged Engine
This 4-cylinder beast kicks out a potent 174 horsepower and quickly turns every green light you come across into a reason to put the pedal down.
7-inch Display Audio Touch-Screen
The impressive, ergonomic 7-inch Display Audio touch-screen is ideally positioned for both sight and touch. With a high-resolution screen and customizable feature settings, it helps make sophisticated technology easy to use.
One-Touch Power Moonroof
Enjoy a better glimpse of the night sky or the daytime scenery through the power moonroof, or get a little extra fresh air on every drive by opening it up with one touch of your finger.
8-Way Power Driver’s Seat
Getting your driving position just right has never been easier with an 8-way power driver’s seat, which includes a lower cushion that tilts up and down.
2020 Honda Civic EX-L
Leather-Trimmed Seats
With leather-trimmed seating throughout the cabin, you can ride in style while treating your passengers to the same cushy, comfortable experience.
Automatic-Dimming Rearview Mirror
No more getting blinded or having to move the rearview mirror whenever there are bright headlights behind you. The available automatic-dimming rearview mirror has got you covered.
HomeLink Remote System
Use the HomeLink® remote system* to activate devices such as garage-door openers, gates and RF-controlled lighting.
2020 Honda Civic Touring
Honda Satellite-Linked Navigation System
Get where you’re going with a few taps of your finger. The available Honda Satellite-Linked Navigation System™* features state-of-the-art graphics, including 3D renderings of terrain, buildings and road signs, lane guidance, live search function and more.
450-Watt Premium Audio System
The perfect soundtrack makes every drive that much better. Luckily, the powerful 450-watt, 10-speaker premium audio system that comes standard on the Civic Touring Sedan helps turn pretty much any soundtrack into the perfect one.
LED Headlights with Auto-On/Off
Light up the night with LED headlights with auto-on/off functionality. They’ll help you see more of what’s on the road while using less energy and will turn on and off automatically, so there’s no more fear of accidentally leaving your lights on.
18-Inch Alloy Wheels
The 18-inch alloy wheels add an aggressive, sporty touch to the bold design of the Civic Sedan.
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The Future of Auto Sales is Here
When Amazon was founded on July 5, 1994, the Internet was still in its infancy. Few would have imagined that 25 years later, Amazon’s online shopping experience would revolutionize retail.
Adoption takes time. Some question the need for a new technology, while others are interested in what it can do. Curious minds desire to know what new technology does, because they will find an application for it later.
Similarly, friction-less online auto sales has been in the works for some time. Many have dragged their feet on its adoption, clinging to the old ways, but COVID-19 has ushered in rapid change.
The future of auto sales has arrived!
The need for social distancing and the closure of many businesses to slow the spread of COVID-19 is forcing everyone to embrace going digital in a hurry. Fortunately, many digital tools have been around since 2011 (Zoom Video Conferencing), but now they are receiving more use and attention.
Honda will be encouraging the mass adoption of a new tool called Modal. Modal is a virtual retailing tool that transforms the complex car sale into a smooth digital transaction that buyers love.
Traditional paper contracts will be replaced with PDFs that can be signed electronically from an iPad. The transition will shave 2-3 days off the typical time it takes to transact a sale and approve financing.
Hill Country Honda will be one of the first 55 Honda dealerships to sign up with the new virtual retailing tool. With the new tool purchasing online can be completed in 4 easy steps: choose a car, trade old car, pick payment, and review order. After you submit your online order, we can even deliver your vehicle to you! And this could all be accomplished within the same day!
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Honda’s Core Values
Honda is a great brand not only for its safe and environmentally-friendly vehicles, but also because what Honda stands for. Products change, but a company’s core values should never change. Honda’s core values are unique.
The Importance of Core Values
To me, marketing is about values. This is a very complicated world, a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Steve Jobs, 1997 Think Different / Crazy Ones Speech
There are a few great brands that recognize that their product is not their company. Honda is one of these brands that understand that core values matter.
In the B-I Triangle, the mission of a company is of greater importance than its need for cash flow. The reason is that one can earn a living at any company, but an organization’s unique mission should unify a team with its leadership to drive the company forward.
Products change, but a company’s core values should never change. If a company’s core values are solid ones there will be no need to change them.
The first core value of Honda is about the power of dreams. For anyone who knows what it is to dream and be alive, the following is a very moving idea.
The Power of Dreams
To dream is to be alive. Dreams define who we are, forming a positive driving force that motivates us. They cause us to imagine what could be, to seek out challenges, and to be unafraid of failure. Dreams are our commitments to future generations.
Dreams – Honda Core Value
Dreams dare to exist before the path to their obtainment is made clear. To pursue them, one must be unafraid of failure. Those who work on their ideas make our world a better place. Dreams are essential, and without dreamers, civilization would not be able to advance.
When onboarding new Client Specialists, I like to ask them about their dreams. Many wanted to become artists, musicians, game developers, culinary chiefs, or engineers at some point. For some, sales is a midway point between their end goal. For others, their former dreams have evolved into the desire to advance their career within the dealership.
It is always enjoyable to discuss the ideas everyone has. App ideas are my favorites. We can go on forever, imagining the functionality we would like to see in an app.
These dreams keep us alive. They bring us excitement and enthusiasm! Just like how the founder of Honda could stay up all hours working on a new engine, he wanted to enter for a race.
Work with a Grateful Heart
Joy is a state of being and a conscious choice to live and work with a grateful heart for a cause greater than oneself. It is the ongoing experience of doing something worth doing for the good of each other, our customers, and society.
Joy – Honda Core Value
There’s a feeling you get when you help someone. It’s a good feeling. And that’s what our team feels when we help someone drive home in a new car that they never dreamed possible.
Whether it’s your first car or your next car, our team is here to help you drive home in a new Honda. We delight in the smile that the new car smell puts on your family’s faces.
When we’re not selling or fixing cars, we’re giving back to the community. We’ve run toy drives and hosted Super Sidekicks at St. PJ’s Children’s Home. Seeing the smiles of young children getting a new toy or enjoying a warm meal reminds us why we’re here, to help each other.
It is always better to consider the needs of others than the desires of oneself. Working for a cause greater than oneself is the origin of real joy.
Challenges are Opportunities
Whether from the marketplace, the race track, or the pursuit of a new technology or business, Honda associates have always viewed challenges as opportunities. We are energized by the unwavering quest for a better way, and we are consistently inspired to exceed the limits of imagination.
Challenging Spirit – Honda Core Value
We recognize that challenges are opportunities to grow, embrace change, and overcome obstacles. During the COVID-19 global crisis, Hill Country Honda expanded services to both responsibly address the new challenges of social distancing and convenience to our customers.
We began offering concierge pick-up and delivery of customer’s vehicles and strengthened our online capabilities. Our dealership now uses Slack, Microsoft Teams, and Zoom Video Conferencing to conduct business safely and remotely.
Become an Organization Society Wants to Exist
Passion is living and working beyond one’s limits. It is compelling and contagious. It is born of our love for society, and it drives our competitive spirit. It is evidenced by our energy, excitement, determination, and drive to advance the human experience and become the organization that society wants to exist.
Passion – Honda Core Value
This blog is the result of passion. A desire to share with the world how wonderful a place Hill Country Honda is to work and receive service.
We have a team made of great people. They’re funny, dedicated, and truly want to help others succeed. And yes, we’re all very competitive. Not just internally, but also as a store. We would like to continue earning awards and turning out as many Hill Country Honda license plate frames as possible.
We’re passionate about what we do. The service crew is known for their suped-up automobiles. They’re always adding something extra to their ride. And in sales, it is all about building relationships, finding common interests.
Our shared interest in local events and shared high school experiences connects us with our community from across the counter.
We can relate to our children going to the same schools, Brandeis High School, Taft High School, O’Connor High School, Homes High School, Stevens High School, Connally Middle School, Folks Middle School, and many others.
Everyone Can Contribute
Respect is a belief in the highest potential of each and every human being. Respect is demonstrated by abundant opportunities to think, reason, and create beyond your role. Each individual’s unique and highest contributions are critical to Honda’s success.
Respect – Honda Core Value
One does not need to be in a high position to make a meaningful impact on our dealership. Everyone’s ideas are valued. It is this input that makes Hill Country Honda great!
Each staff member contributes something that makes our dealership special. Our backgrounds and unique perspectives allow us to explore new ways to improve.
People matter. Each of us leaves a lasting impact on our dealership, community, and our world. We touch lives, even if its just for a few hours. We’re all connected and a part of what makes San Antonio a great place to live.
Honda Week of Service
Team Honda Week of Service is a nationwide community service event for all Honda dealerships. It is an opportunity to give back to the community.
Hill Country Honda has donated to several non-profit organizations throughout San Antonio and has volunteered at St. PJ’s Children’s Home as Super Sidekicks.
