When Amazon was founded on July 5, 1994, the Internet was still in its infancy. Few would have imagined that 25 years later, Amazon’s online shopping experience would revolutionize retail.
Adoption takes time. Some question the need for a new technology, while others are interested in what it can do. Curious minds desire to know what new technology does, because they will find an application for it later.
Similarly, friction-less online auto sales has been in the works for some time. Many have dragged their feet on its adoption, clinging to the old ways, but COVID-19 has ushered in rapid change.
The future of auto sales has arrived!
The need for social distancing and the closure of many businesses to slow the spread of COVID-19 is forcing everyone to embrace going digital in a hurry. Fortunately, many digital tools have been around since 2011 (Zoom Video Conferencing), but now they are receiving more use and attention.
Honda will be encouraging the mass adoption of a new tool called Modal. Modal is a virtual retailing tool that transforms the complex car sale into a smooth digital transaction that buyers love.
Traditional paper contracts will be replaced with PDFs that can be signed electronically from an iPad. The transition will shave 2-3 days off the typical time it takes to transact a sale and approve financing.
Hill Country Honda will be one of the first 55 Honda dealerships to sign up with the new virtual retailing tool. With the new tool purchasing online can be completed in 4 easy steps: choose a car, trade old car, pick payment, and review order. After you submit your online order, we can even deliver your vehicle to you! And this could all be accomplished within the same day!
